Regal Homes
did not have a URL reserved, never mind a web presence that promoted their business. Eight Inks interviewed the principals of Regal Homes, and incorporated the renderings from Architectural Art, to create an identity for Regal Homes. Print materials that continue the new brand were also developed. The Eight Inks design recommendation focused on tools to "prequalify" prospects in a way that maximizes the productivity and profitability of each sales center.

Architectural Art
was like the barefoot cobbler - a busy art studio with no time to develop its own web presence. Eight Inks stepped in to update online tools and establish continuity across all marketing and PR efforts. The new design incorporates search indexing priorities in addition to conveying that the studio delivers a breadth of both traditional and cutting edge digital media.

Settlement Room
offers online listing and transaction management tools, and provides their subscribers with the option of "co-branding" database tools. This way, the subscriber's customers don't know that content is driven by SettlementRoom servers, but instead see only the continuity of the subscriber website. Eight Inks interprets the brand of each SettlementRoom client and prepares a new interface for the SettlementRoom data that has continuity with the Client website.
animation ~ interface ~ branding
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